Friday, May 6, 2011

Why would a health insurance company that I applied to get insurance with ask my favorite color?

That was one of the questions on the online application. I had never seen anything like it. What's the philosophy/psychology/significance of this? I know how color affects mood and whatnot. Are they going to charge you more if you prefer one color over another?
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I know I know it bizarre. They want to know more about you than you know about yourself. I had an Health Insurance company ask me what is my favorite food. I told them Twinkees and they rejected me. Dang!!!!
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